Donor and stakeholder newsletter development
About the Project
To strengthen donor relations and improve communication with veterinary partners, I took on the development and management of two key newsletters for the Farley Foundation.
I redesigned the bi-monthly donor newsletter, creating a fresh content plan to engage supporters with compelling recipient and donor stories, along with foundation news. I handle all aspects, from design to content creation and distribution. This newsletter maintains an impressive open rate of over 45 per cent, enhancing donor engagement and communication.
Additionally, I collaborated with the foundation's manager of impact and operations to develop the bi-monthly Paws & Professionals Pulse newsletter, providing essential information to veterinary clinics that manage the Farley Foundation program. This outreach helps ensure clinics are well-informed and effectively managing the foundation's financial assistance program.
Newsletter Examples
Let's Work Together
I'd love to learn about your brand and bring its story to life.