Pet Owner Awareness Videos
About the Project
To advance the Ontario Veterinary Medical Association's (OVMA) mission of educating pet owners on effective pet care, I led the creation of a pet owner awareness video series. Despite having a YouTube presence, the association had not yet utilized video content to connect with its audience. Drawing on my expertise in videography and editing, I developed, scripted, storyboarded, shot and directed a series of 14 educational videos on various pet care topics.
With limited resources as a non-profit, I filmed the videos using an iPhone and a clip microphone (which was later acquired) to enhance audio quality. During the COVID-19 lockdown, I adapted by remotely directing colleagues on filming their pets, ensuring I had the necessary content to edit into engaging videos.
The completed series successfully extended OVMA's reach, offering valuable, accessible content to pet owners across Ontario.
Watch the Videos:
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