A Creative Voice That Transforms Brands Into Stories

I developed and executed a communications campaign for the launch of a new assistance program for internal team members.

I developed a pet owner awareness campaign with promotional materials and an article to aid veterinary clinics in speaking with clients about Farley Foundation funding.

Developed and managed two key newsletters for the Farley Foundation: a redesigned Farley Foundation Tails donor newsletter with an average open rate of over 45 per cent, and the Paws & Professionals Pulse, which provides vital updates to veterinary clinics.

Despite budget and pandemic constraints, I implemented and led OVMA’s pet care video project by scripting, storyboarding, shooting and directing 14 educational videos to engage pet owners.

I project managed the OVMA’s website redevelopment project, which included a substantial content audit, stakeholder consultation, user testing and an awareness campaign. The revamped site won a Website of the Month Award.

Young philanthropists Anna, Maeve, and Cullen raised $1,667.80 for the Farley Foundation with a lemonade stand, inspired by their dog’s emergency care. Their efforts highlight the power of youth giving.

Managing social media can be overwhelming for vet clinics, but Instagram offers an easy way to engage with clients, share stories, and attract new ones. Focus on authentic content and use hashtags, locations, and tagging to boost reach and engagement.

Great apes face threats like deforestation and disease. Dr. Rick Quinn founded Docs4GreatApes to train local vets, protect apes and improve community health through education and collaboration.

The Farley Foundation’s annual Fundraise for Farley Month returns in October. Clinics can support people and pets in need by hosting safe, creative fundraisers, from virtual events to outdoor activities.

Ontario veterinarians Dr. Scott Bainbridge and Dr. Jason Steinman joined efforts in Australia to treat injured wildlife after the devastating bushfires. They helped care for burned joeys and promoted wildlife relief efforts.

OVMA’s report shows pet owners favor online vet searches and bookings. Robert Sanchez advises vets to build trust with engaging, user-friendly websites and suggests seeking professional help.